Bangladeshi mobile operator Aktel (Axiata Bangladesh) has changed its name to Robi with the launch of a new logo. By changing the name to a Bengali word, the company aims at aligning its services with local culture and tradition.
Robi, meaning sun, is also very familiar to all Bangla speaking people as it is in the Bengali name of poet Rabindranath Tagore. The company has 10.35 million subscribers as of February and plans to further expand coverage in the near future.
It also plans to launch new products, services and offers including rates from BDT 0.40-1.48 per minute, multiple bill plans, and flat rates. It will continue to invest this year and will focus on rural penetration and bring products like m-commerce, m-marketing and m-remittance.
will continue the ongoing CSR engagements like English in Schools, which is being held in partnership with The Daily Star, to help English learning in one thousand schools across the country.
In its pursuit to support the government for Digital Bangladesh initiative, Robi will continue to collaborate in establishing internet connectivity in the primary schools across the country. This will give due opportunities to the children of this land to develop themselves as able leaders of tomorrow at all fronts.
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